
In one of those last minute rushes that the print media seem to gravitate towards, I was asked by a magazine editor I've recently been supplying images to to photograph a local businessman. Story aside, Singo Jr or Jack - choose your preferred monicker - is a character that comes from a famous and well off family, but has decided to make it on his own. And, to his credit, isn't doing too badly.
When I visit a subject, I try to grab a few options for the publishers. One or two 'safe' options, and, if I get a good vibe from the subject, I might try something a little different. So after a few different locations (one with the city scape in the background and another at his desk) I asked one of his office associates to become my VAPLS (Voice Activated Portable Light Stand). Holding the flash directly above him and just in front of him, I used the soft light at the edge to provide the main light, and bounced some fill from under his chin using a rather large silver reflector. There were quite a few 'serious' shots of straight to camera, but his constant and amusing interaction with the VAPLS provided a shot of his cheeky grin, and eyes looking away from the camera - a little bit more candid and less contrived. Because he was situated in front of a pillar, the two windows on either side provided the slightest of cold (blue) skim light, but by dialling back the shutter speed I was able to darken the background for some definition. A little bit of post, and voila, simple really. Anyway.
So - using some of the advertising industries easily recognised faces, I put together a quick DL sized PDF flier, and started emailing. Happily enough, I've received a reply from a PR company that requires some portrait photography done. I've submitted an estimate for consideration and am waiting for a reply. So fingers crossed.

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